White label mobile app: build and release.
Treat a white label app as a release pipeline: assets in, builds out, store review, then updates. Name an owner for each stage.
Inputs
Brand assets in specified sizes, app name, descriptions, legal URLs and developer account credentials. Track delivery dates and versions.
Backend contract
Document endpoints, authentication, instrument list and rate limits. Test price streaming and order flow under load, not only in a demo.
Release and updates
Allow for store review time, rejections and resubmission. Define a patch process for platform changes and security fixes, and a rollback plan.
Dependency and version policy
Track libraries, platform versions and store requirements. Define how often dependencies are reviewed and how security patches are applied. A written policy prevents silent decay between releases.
Release rollback plan
Keep the previous build, document how to disable new features remotely if supported and define how quickly a hotfix can be submitted. Practise the process once. A rollback plan turns a bad release into a minor event.
Questions we hear
Who holds store credentials?
You should hold the developer accounts. Agree access for the vendor.
How are urgent fixes shipped?
Define a hotfix process and expected store review time.